Sr. Technical PMM at Contentstack
Lo Etheridge
Lo Etheridge (they/them) is a developer relations and product marketing specialist. They focus on developer education around Headless CMS and API technologies as well as the dynamic cross-functional relationship between developers and content professionals. Previously, they were a developer relations specialist and a lead developer/programmer analyst in private, public, and higher education sectors. Before transitioning into frontend engineering and marketing, Lo was a community social worker and public health educator in the field of harm reduction. They are a huge fan of David Lynch, The Wu-Tang Clan, and plays the theremin! Lo is passionate about digital anthropology, community building, organizational behavior, and making experimental music.
Blog posts
Diving into AI prompting: A technical guide to context, iteration and brand-specific results
This article covers how to effectively prompt AI to receive exceptional and accurate results, and explores advanced strategies for context management, iterative refinement, and brand alignment.
Introducing free Explorer accounts: Build without limits, shape the future
Explorer accounts offer a permanent playground for developers and startups to get creative and experiment with the art of the possible. Contentstack Edge's free accounts provides a developer-first experience with a full suite of tools, real-time API access, and the opportunity to shape the platform's roadmap through community engagement. Ideal for solo developers and startups, Explorer accounts enable experimentation, learning, and growth on an enterprise-grade platform without budget constraints.
Guides
On-demand generation of SEO title and description using Automate
When building webpages, a common requirement is to write SEO metadata tailored to the content. An essential component of effective SEO is crafting engaging, relevant titles and descriptions that accurately represent each page’s content.
Removing Stale Data from Targeting with Automate
Learn how to automate the removal of stale targeting data from Contentstack entries by defining appropriate content types and automation workflows. This guide details step-by-step processes for querying, filtering, and updating entries using webhooks or scheduled automation.
How to upload CSV files for bulk operations using Automate
This guide explains how to automate bulk content updates in Contentstack using CSV file uploads and the Automate feature. Learn to configure your stack, set up workflows, and build robust automation for scalable, error-resistant content operations.
Live Streams
Exploring Launch Public APIs
The Launch API lets you manage all the resources (Projects, Environments and Deployments) in your Launch project using REST API. Tim and Lo will create a dep...
Vibing with Developer Hub
Contentstack Pulse for Developers: Vibing with Developer Hub
Exploring the possibilities: Contentstack free accounts!
Explorer accounts are free accounts on the Contentstack Edge platform. Tim & Lo will walk through what is included in the plan and talk through an e-commerce...
Command Line Magic with Arke!
Join us for an in-depth technical demonstration of Beacon! Arke’s internal developer tool built to streamline composable workflows.We’ll explore why Beacon w...
Cache Priming Magic!
Join Tim & Lo with special guest Dean Haddock, Group PM for Platform and Hosting, for an in-depth conversation about implementing caching to reduce server lo...
Middleware Magic: Personalize and Visual builder in a complex setup
Join us for a deep dive into creating Rich Digital Experiences with Contentstack when faced with existing complex architecture. We will walk through how to ...
Just Automate It!
Join us for a hands-on demonstration of Contentstack's Automate and how to configure it to set content teams up for success. Take a deep dive with special gu...
A journey into the rich text editor w/ Lo & Tim
A journey into the rich text editor and advanced configuration w/ Lo & Tim
Tour de Live Preview
We go over every possible Live Preview configuration from SSG to SSR, and from CSR to GraphQL. This is the final guide on setting up Contentstack Live Previe...
Multi stack content type sync using Automate
Multi stack content type sync using Automate